Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Thursday, December 8, 2011

2012 and The End of the World: An Observation



This post originally appeared over at DanPerezFilms.com under Social Media, Space Aliens, and The End Of The World

As the year 2012 looms (December 21, 2012 to be exact), we’re certainly going to be hearing more and more about the end of the world drawing near (remember the Y2K madness?). There exist many different theories on how the world will actually end. Many believe the prophecies by the ancient Mayans whose "astronomically precise" calendar supposedly terminates on that date. Others believe the end will come in the form of deadly radiation from sun storms, while still others believe it will be the Armageddon predicted in the book of Revelations that will do us in.

Recently, I came across the great song “Pets” by Porno for Pyros on my ipod. The song makes the claim that: “we're like the dinosaurs, only we are doing ourselves in much faster than they ever did.” The song goes on to ask: “Will there be another race to come along and take over for us? Maybe martians could do better than we've done?” And at that moment, a thought occurred to me: What if that’s how the world ends? Space aliens with superior intelligence alight on Earth, numb our brains and make us their slaves (pets)?

I then recalled the 1996 film, “Independence Day” - same premise, right? Evil space aliens try to take over Earth but we devise a strategy, fight back and take back the planet (thank you, Will Smith!). So why would aliens suddenly think they could come back and successfully take over Earth in 2012? Surely, the end result would be the same…right? But then I started to think about the world today and a shiver ran down my spine. I slowly began to realize that the world as we know it has been considerably dumbed down since 1996; before Lil Wayne, Jersey Shore, & social media. I came to the chilling conclusion that we are, indeed, ripe for an alien takeover! Here are my top reasons:



POPULAR MUSIC
Have you listened to the songs on the radio lately? My 13-year-old daughter (who controls the car radio) tortures me every time we ride in the car together. Whatever happened to the great hit songwriters/bands of decades past? Billy Joel, Phil Collins, Simple Minds, Sting, R.E.M., Lionel Ritchie, Smashing Pumpkins, Prince – can’t anybody write a decent song anymore? Today’s popular music makes the output of bands like The Bangles, Flock Of Seagulls, & Hall & Oates seem like slivers of genius. Rap music has been the biggest offender. The lyrically-clever, socially conscious hip-hop of Rakim, Big Daddy Kane, Public Enemy, KRS-One, Ice Cube, and many others of a generation ago has given way to the dumbed down lyrics of Rick Ross, Lil Wayne, & Drake. Why? The aliens are controlling the radio waves!

TELEVISION
Need much be said here? Sure, there are still plenty of good shows on TV but if you spend enough time flicking through the many cable channels, your brain might go numb with the stream of self-absorbed, shallow, and shameless characters running rampant on reality TV shows (checked out the offerings from Bravo recently?). The message? Party, have fun, get laid, get paid, be stupid…very stupid. What’s happening? Aliens have already taken human form and are masquerading amongst us in the forms of Snooki, Paris Hilton, the Kardashians, & the Real Housewives!



THE ENVIRONMENT
With reports of a looming global oil shortage, warnings of rapidly diminishing drinking water supplies, rising air pollution levels, global warming causing a potentially catastrophic rise in our sea levels, the still unknown environmental impact to our oceans by the dumping of chemical waste and oil spills - is it any wonder that Mother Nature is pissed off? She’s returned fire with an arsenal of deadly earthquakes, tsunamis, & cyclones leaving hundreds of thousands dead in her wake. It appears that over the past few decades, her patience has grown short; she’s grown tired of our repeated violations of her. I’m certain that the aliens are aware that if they don’t act soon, there may not be much of a planet left for them to inhabit.

THE ECONOMY
Unemployment rates are at record highs and close to two million people face the prospect of running out of benefits in the coming months. A recent study by John Burns Real Estate Consulting Inc., estimates that a staggering five million houses and condominiums will go through foreclosure over the next few years. One out of every six Americans is now enrolled in at least one anti-poverty program run by the federal government. And we’re not alone. Most of Europe is also in the middle of a debt crisis; having fallen victim to their own credit-driven housing boom. We’re bruised and beaten; morale is low; our fighting spirit is waning. In Sun-Tzu’s “The Art of War” he states that, “The best victory is when the opponent surrenders of its own accord”. If there ever was a time for an alien takeover, this is it!



SOCIAL MEDIA
How could one of the greatest cultural phenomenons in the history of the world be making us stupid? When Lady Gaga has more than three times the following of Bill Gates on twitter, you really have to ask? Social media has created the perfect medium for distraction. It’s noisy – and the more people who get on twitter & facebook – the more noisier it gets. Information flashes by our timelines in the blink of an eye; links to blog posts that promise to show us “How To Monetize Your Blog”, idiotic proclamations such as “Marketing is dead!”, FarmVille, Mafia Wars, TEDx (ideas worth spreading?), infographics showing dramatic shifts in traditional business paradigms, online “influence” (who has it and how to get it!), SEO, ROI, klout, thought leaders…lions, tigers, & bears, oh my!

In Orrin Edgar Klapp's 1986 book, “Overload and Boredom: Essays on the Quality of Life in the Information Society”, Klapp contends that “constant inundation with information has led to nothing less than the attrition of meaning.” Redundancy and noise, Klapp asserts, have replaced resonance and variety in the modern world (Pssst! This was in 1986!). Moreover, the pioneering neuroscientist Michael Merzenich, who in the 1970s and 1980s, conducted a famous series of experiments on primate brains, believes that our brains are being “massively remodeled” by the constant distractions and interruptions the internet bombards us with. The long-term effect on the quality of our intellectual lives, he said, could be “deadly”! Ouch.

The endless stream of information has made us believe we know more than we really do (“How to Become a Thought Leader in Six Steps”) and that we’re better than we really are (klout score). I fear that when the space aliens finally do arrive, many in our society will undoubtedly think the aliens have come to “engage” with us; to begin a “conversation”. They’ll baffle us with their über-advanced communication tools (oh, what amazing apps they must have!); they’ll begin to "build trust" with a pimped-out facebook fan page, their following on twitter will render obsolete the likes of Lady Gaga, Ashton Kutcher & Britney Spears; self-proclaimed “thought leaders” will flee the internet and burn their books – shamed by the superior intelligence of the aliens. The tabloids will be abuzz with reports of aliens partying with the cast of “Jersey Shore” at The Beachcomber in Seaside Heights, NJ. And before we know what hit us…well, let’s just say our fate will be decided in less time than it took the British to subdue the army of Zanzibar in 1896.

Maybe martians can do better than we’ve done. Perhaps, they’ll come to show us the error of our ways, to warn us of our own impending doom if we don’t smarten up.  Then, after a while, return to their planet and leave us a better, smarter people. Whatever happens, one thing’s for sure – we’d make great pets.

Don't you think?

Sunday, November 13, 2011

Captain Smack, Red Pills, Rabbit Holes, and the Blogging Matrix



[This post originally appeared over at DanPerezFilms.com]

One of the benefits of social media platforms is that it allows us to discover the over 100 million blogs in existence; blogs that we'd never have come across only a handful of years earlier. That’s the good news. That's also the bad news because it seems that for every decent blog I come across, I also come across about 117 crappy ones. Recently, however, I stumbled upon a blog called This Is Your Captain Speaking. The blog’s author, Captain Smack (who is described as a “guy who drops acid, sees UFOs, and jerks off with toothpaste"), penned a number of wickedly funny posts on numerous different topics such as religion, serial killers, depression, toilet technology, and many others. The language is rather explicit as is the subject matter but the posts are hilarious, several of them brilliant (if you don’t mind hating yourself for finding something funny that you really shouldn’t be finding funny). It was, by far, the best blog I had ever read…but in 2009 it was mysteriously abandoned.

The blog launched in March of 2007 and in April of 2009, it suddenly stopped publishing new posts. I found this rather odd considering the success of the blog. Each post generated numerous comments (many over 100) and responses from Captain Smack himself. The very last post, Let’s Go Crazy, was among the best of the blog and left no hint that there would be no further posts. So what happened? Did Captain Smack suddenly die? Flee the country to avoid paying fines for unpaid parking tickets? Was he abducted by aliens, perhaps? Hard to imagine that with such a gift for creative writing, he would suddenly just give it up.

Upon further investigation, I realized that the blog kept no regular schedule. Some posts were published just a few days apart and other times, several weeks would separate posts. The posts also varied in length. Some were almost 5000 words long while others were under 1000. Lastly, I realized that the blog had no Retweet or Like buttons. Obviously, this was the time right before before facebook and twitter would go on to dominate the online social space. What really resonated with me, however, was the fact that despite the lack of what many people consider to be the two greatest platforms to generate traffic to one’s blog, an erratic blogging schedule, not to mention the varying lengths and subject matter of the posts, This Is Your Captain Speaking had a highly engaged and dedicated audience.

In an effort to uncover clues that might shed light on the Captain’s sudden disappearance, I started to investigate his blogroll as well as the profiles of those who commented on his blog. I soon started to feel like I had taken the red pill and jumped head-first down the rabbit hole. My search for truth led me to other blogs that were also fresh, witty, clever, original. Blogs that weren't afraid to color outside the lines; that were personal; that weren’t about the same dang thing that I see clouding my twitter stream every day. Blogs that had a highly engaged audience; that didn’t obey the “rules”.

I suddenly realized that I had been living in a simulated blog universe without even knowing it: the “Blogging Matrix".



What is the Blogging Matrix?

The Blogging Matrix is a system. A system of rules. What you should write, who you should write it for, how long you should write it, what words you should put in it, how frequently you should publish it, and how often you should share a link to it on your social networks. Rules. Rules that have killed creativity in favor of SEO. Rules that have made bloggers predictable - rushing to publish poorly written posts that capitalize on the “hot topics” of the day (remember all the Osama bin Laden posts? Oh, and how many lame Google+ posts have you come across lately?). Rules that have made new bloggers forget that when it comes to "writing", there are no rules.



The Blogging Matrix is Everywhere

If I may paraphrase the words of Morpheus from the 1999 film “The Matrix”: "The [Blogging] Matrix is everywhere. It is all around us. Even now, in this very room. You can see it when you look out your window [facebook] or when you turn on your television [twitter]. You can feel it when you go to work... when you go to church... when you pay your taxes. It is the world that has been pulled over your [the blogger’s] eyes to blind you from the truth."

We've become slaves; slaves to the system. And no, I'm not talking about those people who blog for their company. Those bloggers have a specific agenda and certain limitations when they "write" and that's OK (and if you’re one of those people, please don’t tell me that you’re free to write about whatever you want to because I’m not gonna believe it). I'm talking about the person who decides they are going to start a blog to express themselves; to share their ideas, causes, passions and observations with the world. Until, of course, they happen to stumble upon a certain twitter chat with the topic "How to Monetize Your Blog" and suddenly they stop focusing on "why" they wanted to blog and start focusing on "how" they should blog. The system claims another victim.



Beware of the Gatekeepers

The system is our enemy. The system has made us slaves to banner ads, feedburner subscriptions, monetization, and golden calfs The system has told us we must worship and pay tithes to so-called “A-List” bloggers and faux “thought leaders”, most of whom only recycle the ideas of the past century or befuddle us with multi-colored infographics.  They are the “gatekeepers” of the system and will fight to protect it because their livelihood depends on it. Sooner or later, someone is going to have to fight them.

Neo: Why do my eyes hurt?
Morpheus: You've never used them before.



Free Your Mind

"I know you're out there. I can feel you now. I know that you're afraid... you're afraid of us. You're afraid of change. I don't know the future. I didn't come here to tell you how this is going to end. I came here to tell you how it's going to begin." ~Neo [from "The Matrix"]

Are you living in the Blogging Matrix? If so, then pop a red pill and join me on a journey to find Captain Smack in a world way down the rabbit hole where there are no rules.

The answer is out there...are you ready to take the red pill?